Michael Lichter Photography, LLC

3300 14th Street

Boulder, CO 80304

Studio 303 449-3906

Fax 303 444-7759

April 18, 2005

FOR IMMEDIATE RELEASE

Contact: Ken Conte, Rise Above Consulting

Phone: (970)227-3588, E-mail: j_kenconte@yahoo.com

(High resolution Tiff files of some of the artwork and the racing inspired motorcycles on exhibit are available for reproduction. If you need images for reproduction, and a CD does not accompany this release, please call or email)

"SPEED DEMONS; RACE INSPIRED MOTORCYCLE ART"

MOTORCYCLE THEMED EXHIBIT RETURNS TO THE JOURNEY MUSEUM FOR THE FIFTH YEAR, TO COINCIDE WITH 2005 BLACK HILLS MOTORCYCLE RALLY

RAPID CITY, S.D.– The Journey Museum will mount its fifth annual motorcycle themed exhibition at the Stanford Adelstein Gallery, which coincides with the 2005 Black Hills Motorcycle Rally, a gathering of several hundred thousand bikers to the Black Hills region of South Dakota each August.

Racing styled motorcycles spanning almost 100 years inspired this year’s exhibition. 18 race engineered, mostly custom motorcycles, reflecting styles of various era’s, will accompany a retrospective display of original artwork by artists who have recorded the motorcycle racing culture in a number of mediums.

The artists that have been selected to exhibit their artwork this year are:

Jeff Decker-Jeff is a bronze sculptor inspired by rare antique racing motorcycles.

Tom Fritz-Tom is a painter who offers a unique interpretation of man and machine.

Eric Herrmann-Eric is a painter who uses composition and color to capture the biker lifestyle.

Scott Jacob-Scott is a photo realistic painter who utilizes both acrylic and oil to capture depth.

Mike Learn-Mike is an airbrush designer renowned for capturing any image that the mind can create.

Michael Lichter-Michael is photographer with over 900 published stories on motorcycles and the biker lifestyle.

Peter Maier-Peter is a master realist painter who utilizes true waterborne automotive paints to bring his paintings to life.

David Mann-David is known as the Norman Rockwell of the biker world. He captured the fun, fascination, trials and romance of the biker lifestyle on canvas before passing away in Sept. 2004.

Richard St. Clair-Richard has chronicled the American biker lifestyle over the last 20 years through his paintings.

Danial Stuckenschneider- Danial’s use of mixed media as an illustrator expresses his passion for motorcycles.

David Uhl-David is a painter whose realistic and impressionistic flair got him commissioned as an officially licensed Harley Davidson fine artist.

To accompany the artwork, photographer and curator Michael Lichter, who produces this exhibit for the Journey Museum each year, has collected a group of race inspired bikes that will be showcased in the main gallery and museum atrium. "Speed Demons" reflects the constant fascination that motorcycle racing has had on the public since it first started.

The motorcycles that make up the "Speed Demons" exhibit will include some of the most famous racing motorcycles of all time and contemporary race inspired customs.

The Easyriders 322 MPH Streamliner will be suspended in the atrium. Its record holding pilot Dave Campos, will be available for questions each afternoon.

Cole Foster- Cole is building a flat track inspired bike with modern engineering for sculptor Jeff Decker.

Roger Goldhammer- Roger was the winner of the World Bike Builder Championship with his boardtrack inspired racer which will be on display at the exhibit.

Chica- Chica is building a 1950’s cafe’ style custom with an aluminum polished gas tank. The full suspension bike, powered by a 1946 EL Knucklehead motor, was built just for this show.

Pete Hill- Retired Top Fuel Harley Davidson Knucklehead drag racing bike.

Russ Tom- Russ is building a TC 88 powered custom boardtrack style custom rigid, complete with 23" wheels and a Springer front end.

Lonnie Issam- A vintage boardtrack racer with classic original styling.

Kendal Johnson- Kendal will be displaying his street racer with a signature 145" Kendall Johnson V-twin engine.

Indian Larry Legacy- Indian Larry Legacy will be building a Bonneville Salt Flats racer styled bike with that signature Indian Larry stripped down style,

Arlen Ness- Arlen’s light and powerful street legal "Team Ness" was built in 1993 from mostly aluminum parts and is powered by a Fueling 4-valve Evo motor

John Parham- For the second consecutive year, John is loaning a vintage race bike from the National Motorcycle Museum in Anamosa, Iowa to display at the Journey Museum.

Jesse Rooke- Jesse will be bring one of his nimble race inspired bikes reminiscent of the light ultra styled bikes of yesteryear.

Roland Sands- Roland will be taking his years of racing experience and creating a Sportster based street racer.

Kim Suter- Kim will be displaying a drag racing inspired 139 cubic inch Evo powered custom bike built for this exhibit and then to be raced in the AHDRA street-pro class.

Hank Young-Hank will bring a Bonneville inspired modern racer with Hank’s signature retro flair built just for this exhibit.

Steve Broyles- Steve will be contributing a shovelhead flat tracker that has had the exhaust and intake reversed to give a modern interpretation of a flat track racer.

Last years "Bob’s Back" exhibition at the Journey Museum was a huge success. More than twice the average number that visit the museum in an average month visit during this week long motorcycle inspired exhibit. The show was reviewed by publications including Easyriders, American Iron, and V-Twin. It was also covered on television by the Speed Channel and Discovery Channel’s American Chopper. The Journey Museum’s executive director, Raymond Summers, commented "After the huge success of last years show we expect this year to see a steep rise in attendance."

This exhibition has been made possible by the generous support of Baker Drive Train, Legend Air-Ride, S&S Cycle, and Metzeler Tires. Additional support has come from Easyriders, Segal Fine Art, Diana Learn at Rolling Chrome and Ken Conte at Rise Above Consulting.

In conjunction with the reception, Metzeler Tires has organized its third annual Custom Bike Competition on Tuesday August 9th in the parking lot in front of the museum. Custom motorcycles using any of Metzeler's tires, from standard sizes to their super wide 280, will be on display while the judging takes place.

"Speed Demons; Race Inspired Motorcycle Art" will open to the public on Saturday August 6th and will remain open through Saturday, August 13th. The museum is open from 9 a.m. until 6 p.m. during bike week, August 6–13. A public reception with refreshments, at which many of the artists and motorcycle builders will be present, will be held Tuesday, August 9th from 4:00 – 6:00pm.

The museum is located at 222 New York Street, two blocks east of the Rushmore Plaza Holiday Inn and the Civic Center where Harley-Davidson is headquartered. The normal $7 admission has been reduced to $6, (kids 10 and under are free) to welcome bikers during bike week, August 6th – 13th. This also includes admission to the four major prehistoric and historic collections, the Duhamel collection of traditional Sioux artifacts and the museum theatre.

The Journey Museum serves as a forum to preserve and explore the heritage of the cultures of the Black Hills region and the knowledge of its natural environment so residents and visitors can understand the values of our past, enrich our present, and meet the challenges of the future. For more information, visit the museum's Web site at www.journeymuseum.org or call the museum at (605)394-6923. Additional information is available on Michael Lichter’s Web site at www.lichterphoto.com.