The Journey Trading Co

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The Journey Trading Company is not your traditional museum shop or gift store. The Journey Trading Co. at The Journey Museum and Learning Center is a reflection of the unique local tastes, flavors, and treasures of the Black Hills.

The Black Hills and South Dakota are home to many products with unique stories and artists. From Black Hills Gold by Landstrom’s to stunning image prints and postcards, you will find something that you’ll truly love. Can’t decide? Have a member from our knowledgeable Journey Trading Company team help guide you to products that will make your experience in Rapid City and the Black Hills undeniably memorable.

Participate in a wine tasting, featuring popular South Dakota made wines such as Prairie Berry’s famous Red Ass Rhubarb, Calamity Jane, and Wild Bill, at this unique museum shop. Delight your taste buds with the delicious tastes of raspberry jalapeño, apple butter, and wild chokecherry. Grab a bag or two of the famously flavorful pride of North Dakota’s Dot’s Pretzels. Dazzle your loved one with a remarkably fascinating and unique polished Fairburn agate (South Dakota's gemstone) necklace, specially picked, cut, and tumbled by a local artist. Books reflective of the collections at The Journey Museum & Learning Center line the shelves and educational toys provide learning fun. Take some time to pick out a beautifully intricate and authentic Native American-made product. You’ll never go wrong with souvenirs or gift giving with something from The Journey Trading Company.

Every item at The Journey Trading Co. is carefully selected to reflect The Journey Museum & Learning Center and the beautiful Black Hills of South Dakota. We want our visitors to find extraordinary items that are not mass-produced in our museum shop to help them remember their journey through the Black Hills. Whether you’re a local or a traveler, or buying something for yourself or another, our products are sure to outshine traditional gifts and vacation souvenirs.

The Journey Museum and Learning Center regularly adds new events, exhibits, and features to the expansive museum, covering American history, Black Hills history, and Native American culture.

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The Journey Museum and Learning Center is one of the more unique museums to experience not only the history of the Black Hills but Native American culture.

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The Journey Museum and Learning Center functions as a nonprofit thanks to the generous donations of our supporters and sponsors.

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The Journey Museum is currently in Winter Hours:

Winter Hours

(October 1st – April 30th)
10 AM – 5 PM Monday through Saturday
1 PM – 5 PM Sundays

Summer Hours

(May 1st – September 30th)
9 AM – 6 PM Monday through Saturday
11 AM – 5 PM Sundays


All individual admissions are good for two days with receipt.

Museum General Admission:

Adults (ages 18+) $10
Seniors (ages 62+) $8
Students (ages 6 – 17) $7
Children 5 & under FREE with family

Groups (10+ people):

$7 per person

Tour guides available. Please call (605) 394-6923 one week prior to visit to schedule.

Education Groups (12+ students):

$3 per student (all students 18 and under)
$5 College Students

Chaperones are requested. Special pricing will be extended to adult chaperones.

Tour guides available. Please call (605) 394-6923 one week prior to visit to schedule.